Jump Start Your Brain 2.0
Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment - and have fun doing it.
What makes this book unique: The methods Doug uses are tried and tested ways to make your brain 500% more creative! Get your cranium flowing with new feats of imagination.
This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help readers at every age. The Eureka! way pushes the fear out and puts the fun back into the game.
Jump Start Your Business Brain
In today's world everyone needs to sell. We need to sell our ideas, our services, our products and even ourselves when looking for a new or better job.
Sadly, most adults, and most businesses, do not understand or take advantage of the fundamentals of successful marketing. the data shows a Las Vegas slot machine offers greater odds of success (32%) than the average sales message, new product or service (25% success rate).
Jump Start Your Business Brain gives you the data-proven methods that can make you measurably more effective when it comes to sales, marketing and business development.
Importantly, every method has been real-world valideated during inventing projects with such leading companies as American Express, Johnson & Johnson, John Hancock Insurance, The Ford Motor Company, Tropicana, Frito-Lay, Procter & Gamble, Nike, Bank of America, Roche Diagnostics, Circuit City and Walt Disney.
The methods have also been proven to work for small businesses. The book details case studies of small businesses that, by using these methods, have increased sales by 10 - 50% without spending more money!
Learn how to sell more with less effort.
Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working.
Meaningful Marketing isa bout honesty. It's about respecting your customers' intelligence. It's about focusing your energies on how you and your offering make a genuine difference in your customers' lives.
The alternative to Meaningful is Mindless Marketing. Mindless Marketing is about using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale.
New research by the authors indicates that Meaningful marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting.
What makes this book's teachings more reliable and reproducible that others is that, instead of being based on "guru opinions," it's grounded in hard data on consumer, industrial and business-to-business marketing.
After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell: Your brand, your services, our products and even yourself!
The Maverick Mindset
The Maverick Mindset is the highest order of courage. With courage you can reach beyond yourself. It takes courage to turn a dream into a reality. It takes courage just to have a dream in the first place. But where can you find courage? And how can you use courage to draw true satisfaction from your life? For each of us the journey to find courage is different, but within the pages of The Maverick Mindset you'll find the wisdom and inspiration necessary to discover the courage to follow your own heart and lead a fulfilled life.
Doug Hall has lived the Maverick Mindset from his teen years as Merwyn the Magician, through his ten years at Procter *& Gamble where he rose to the position of Master Marketing Inventor, to his current entrepreneurial inventing firm, which advises such world-class clients as Nike, Walt Disney, and AT&T. He strives each day to live his life to the fullest, and now he is teaching others to have the courage to do the same. In The Maverick Mindset, hall shares his secrets to finding the gumption to forge ahead no matter what. Whether you want to start a new career, build new relationships, teach your children discipline, or even lead a multimillion-dollar project, you can find your own special brand of courage. These are stories not just about winning, but about using courage to be a participant in life. The Maverick Mindset is an essential tool for success in work and life.
North Pole Tenderfoot
Join Doug Hall on an adventure to the top of the earth - the North Pole. Leading the expedition is Paul Schurke of Ely, Minnesota, a genuine adventure hero.
As a brilliant businessman, Hall helps the world's leading companies with big ideas and bold innovations, but on this trip he is a rookie, a raw beginner. In Admiral Peary's words, he is a "tenderfoot."
Peary had long been Hall's hero, and following in the great explorer's footsteps was a dream the tenderfoot wanted to fulfill. In fulfilling, that dream, he also hoped to raise awareness for his Great Aspirations! charity, which focuses on teaching parents how to inspire their children.