The Secret to a 5X improvement in innovation success
Posted on May 19th, 2009 by Doug Hall
Uniqueness sets off a chain reaction of benefits. When your offering is unique, it’s easier to get distribution and awareness. Your trade customers have a real reason to stock products that are genuinely new, as opposed to simply another variation of the same old stuff.
When you’re really new and different, it’s easier to make [...]
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