Posted on June 23rd, 2009 by Doug Hall
What a WICKED COOL Day. It’s not often that you get an e-mail just as you’ve landed at an airport – saying the White House just announced that a dream of your team and client (NIST/MEP)- The USA National Innovation Marketplace was important and valuable to the nation!
There are a ton of people who have [...]
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Posted on June 22nd, 2009 by Doug Hall
A conversation today with a top expert in the world of Open Innovation helped me understand why most open innovation efforts fail. He explained that most Open Innovation efforts are “Tech Mining” efforts at the end of the innovation process. Companies use open innovation tech mining to find a technical solution for an existing [...]
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Posted on May 18th, 2009 by Doug Hall
A monumental study involving 239 new products and 3,500 consumers tracked over 52 weeks identified three distinct strategies for achieving success in generating trial of new initiatives. As the leader of your organization, you need to make a commitment to one and focus your organization’s energy.
Filed under: Science of Commercialization, Science of Sales & Marketing | No Comments »