Doug's TwitterWith the the cloud of negativity that hangs over today’s business people – it’s easy to simply give up when you meet objections or a no. Sales people drive by customers – shooting off their sales pitches looking for instant reaction. If they miss. They drive on to the next, and the next, and the [...]
Filed under: Science of Commercialization, Science of Sales & Marketing | No Comments »
A monumental study involving 239 new products and 3,500 consumers tracked over 52 weeks identified three distinct strategies for achieving success in generating trial of new initiatives. As the leader of your organization, you need to make a commitment to one and focus your organization’s energy.
Filed under: Science of Commercialization, Science of Sales & Marketing | No Comments »
It’s amazing the difference three years has made in my perspective on innovation. In our day to day work – we often don’t realize how far our thinking has changed. Yesterday I spoke to the same group of manufacturers in Hartford Connecticut -that I spoke to three years ago. In the discussions afterwards I learned how far [...]
Filed under: Doug's Soap Box, Random Wit & Wisdom, Science of Sales & Marketing | No Comments »
Omnibalm Daily Foot Therapy is an example of using Academic Research to find a business of your own. It’s a great product for those who go barefoot – as I’m prone to do. It’s a real product that’s shipping. You can even buy it direct http://www.omnibalm.com/
Filed under: Cool Inventions, Opportunity Knocks, Science of Creativity | No Comments »