Posted on September 27th, 2009 by Doug Hall
I’m looking for “active learning” demonstrations, experiments, homework assignments that can help students learn a few fundamental principles for my undergraduate and graduate courses in Innovation Engineering at the University of Maine.
Active learning is where the students discover, see, feel and experience the principle – instead of having it simply told to them. As [...]
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Posted on May 21st, 2009 by Doug Hall
With the the cloud of negativity that hangs over today’s business people – it’s easy to simply give up when you meet objections or a no. Sales people drive by customers – shooting off their sales pitches looking for instant reaction. If they miss. They drive on to the next, and the next, and the [...]
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Posted on May 19th, 2009 by Doug Hall
Our Merwyn Business Simulation Research generates validated sales forecasts for new businesses, products or services that can be very useful in convincing investors, invention buyers or distributors to become involved with your innovation. It’s the sales forecasting system that powers the US Department of Commerce’s NIST/MEP’s USA National Innovation Marketplace
The following is a “Do it yourself” [...]
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Posted on May 19th, 2009 by Doug Hall
Uniqueness sets off a chain reaction of benefits. When your offering is unique, it’s easier to get distribution and awareness. Your trade customers have a real reason to stock products that are genuinely new, as opposed to simply another variation of the same old stuff.
When you’re really new and different, it’s easier to make [...]
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Posted on May 18th, 2009 by Doug Hall
A monumental study involving 239 new products and 3,500 consumers tracked over 52 weeks identified three distinct strategies for achieving success in generating trial of new initiatives. As the leader of your organization, you need to make a commitment to one and focus your organization’s energy.
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