Innovation Lesson – from Today’s USA TODAY
Reading the front page of today’s USA Today business section I found that the key stories tell everything you need to know about innovation.
1. Suzuki has a new Car that “could lift the automaker out of obscurity in the USA”
• Lesson: The power of innovation to transform sales success
2. Linux Raps harder at company doors
• Lesson: Open source is a competitor to all industries. It’s both a tool and a threat.
3. Wall Street feels wrath of man on the street
• Lesson: The interconnected world makes it easier for customers to find out what you have or don’t have. Therefore – be REAL – be GENUINE and don’t cheat!
4. Nokia says I Phone infringes on patents
• Lesson: Patents are no longer optional. Every business person needs to think about them – patent and IP strategy can no longer be “outsourced” to the legal department. I spent the summer learning about this “stuff” so to teach it in my classes at U Maine this fall. I was AMAZED at how ignorant I was.
5. McCormick & Schmicks – ad – meals from $19,95
In today’s economy – it’s about VALUE for the money – those that overcharge for “image and design” are dead. It’s time to do what Apple does – FUNCTION First – design second.
There are more – but I have to get off to a day filled with meetings here in Washington DC.
Cheers
Filed under: Doug's Soap Box, Random Wit & Wisdom, Science of Creativity