3x odds of success by being OVERT about Benefit
Posted on July 18th, 2009 by Doug Hall
Customers have little time to compare, contrast, and consider your product or service offerings. The never-ending flood of voice mail, email, and junk mail has caused customers to develop a protective barrier against new marketing messages.
To break through the barrier, you need to be OVERT about the customer benefit you offer. The classic mistake that managers make is to communicate [...]
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